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Google Adwords News
|Google Adwords News
CPM Advertising at Google Adwords
What exactly is CPM. The acronym CPM stands for Cost Per
M the M being the roman numeral for one thousand. The
cost part being how much and the M part for each
1,000 impressions/downloads your text advert/banner receives,
prices start from less than £1.00 per 1,000 impressions.
CPM is not a new way of advertising on the web, but it is
a new option now available for your Google Adwords campaign
on the Google advertising Network.
Your ad on multiple sites
The major advantage of
CPM targeted Adwords is that your Google Adwords campaign
can now target named sites.
For example if you provide services to the entertainment world,
your campaign can target potential clients at highly relevant
entertainment web sites who belong to the Google Network,
for example The Stage.
Google Adwords includes country and language targeting which
helps focus your ad budget more effectively, after all if
you only supply UK clients you do not want your ad showing
in the US or Australia.
Increasing visitors and conversions with banner based Google
Google's CPM advertising option provides you with an additional
visitor generating traffic stream to your web sites landing
Down to business - What you need to succeed:
Creating the banner Ads
Start winning more business today
- Formats and examples for the banner ads Google Adwords Banner Sizes:
(728x90, 468x60,120x600, 160x600, 300x250).
- File formats include .JPEG, .GIF, or .PNG format.
- The banner maximum file is 50 KB but the lower the size
- Your banner Adwords can include animation but not looped.
One play only.
- Show products that photograph well. Show smiling, confident,
attractive people, use warm, happy colours and strong calls
to action "Win Free" "Join today" "Click
for Latest Offers".
- You must make banner ads in all five formats. The websites
that will display your banner ad specify the banner size
space, your banner must fit that space.
- Click Through Rates are hard to judge at this time, but
we have heard of Google banner CPM ads achieving 30% plus
Contact SE Marketing today to find out more about Google
CPM and Adwords opportunities for your web site.
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