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Search engine marketing questions > Search marketing conversion rates
 

Average Business to Business search marketing results
Impressions to
Clicks		 Clicks to Leads   Leads to Sales
Typical
Conversion
Rates		 1% to 3%   1% to 5%   1% to 10%
Typical Costs £1 to £50
cost per 1,000

£0.05 to £6.00
per click

   £0.10 to £15.00  
per click

£5.00 to £60.00
per lead		   £5.00 to £100
per lead

£100 to £300
per customer
acquisition
Key Factors - Search term choice
- Call to action
- Optimised copy
- Abandon rate		   - Effective landing page
- Actionable content
- Action points to solicit & collect visitor information		   - Speed of follow up
- Quality follow up
- Sales system in place

 

Notes: Abandon rate " Clicks to Impressions" is the result of paid clicks that never reach the site landing page, this is estimated at 10% to 15%.

Conversion rates for "Clicks to Lead" can be 0% due to the advertiser having weak or no calls to action or action points to convert the visitor.
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