Search Engine Marketing -Frequently asked questions
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Search engine marketing glossary of terms
Business to Business search marketing
Question:Will you give me improvements
in search engine rankings,visitors or conversions for my website?
Answer: Our process and systems deliver you
all three: ranking, visitors and conversions. Our objectives for
your website are to achieve high ranking listings that will attract
and entice qualified visitors to your website, who once there will
convert to sales/enquiries by clicking your calls to action (fill
out an enquiry make a purchase or call you by phone). Your success
is our success, our ongoing monthly reporting and monitoring are
key to developing your website The level of help we can offer you
on converting clients will of course, depend on the access we have
to your site, your log files etc. Click
here for more information
Question: Do you offer any guarantees?
Yes we will guarantee your website an increase in visitors, and
guarantee a top 3 position via our Pay-per-Click services. Visitor
increases can be proven via our monthly log analysis reports. No
search engine marketing company can guarantee top listings on major
search engines and directories on all keywords, as like us, they
don't own the search engines. More important to us is working with
you over time to build you a successful website measured by visitor
numbers, calls to action and conversions. Free
search marketing report > - find out if you might be missing
opportunities with your web site.
Question: I already use a search engine positioning
company or use a web design company to take care of search engine
marketing. What can you offer that's deferent ?
Sometime asking your web developers to market your web site is
like asking your printer to design and print your stationery and
market your company as well. Without knowing more about your site,
it's a hard question to answer, but what we would ask is are you
100% satisfied with the results. Are your visitor numbers going
up? And more important are your sales/enquires from your web site
as high as they should be? If yes, then they are most certainly
doing their job, but if you are not satisfied with the results you
are achieving or not sure how many visitors you should be receiving
then contact SE Marketing > - we
will look at your site and check your positions/ rankings and links
and give you an honest answer if we can do better.
Question: How will your services impact
on my existing Web site?
This depends on our website audit. We will normally download a copy
of your website to our server before conducting our audit, and the
report we will supply you with will be honest and inform you of
any changes or pages that may need to be added and why. Your copy
optimised website pages will be published to our client area for
you to approve before uploading/publishing to your site. Our objective
is effective website pages that score high in search engines.
Question: Am I offered free as well
as paid for listings on search engines and directories?
Yes we offer free placements where available, although the major
search engines and directories now charge a fee some annual some
just a one-off fee. The advantage of paid submissions are that your
web site pages are almost guaranteed to be included, plus your web
site pages will be indexed on a regular basis giving us the opportunity
to make changes at a future date to win you additional targeted
visitors. Warning: submitting your website is not
enough to achieve top listings on either directories (Yahoo) or
search engines. We strongly advise that you get professional advice
ask a question or request more information about search marketing for your web site >
Question: How long will it take for
my web site pages to be in the search engines and directories?
This does depend on your final approval of the optimised pages,
but once you have approved the changes to your site and your new
optimised site is uploaded/published and that we are paid, you will
start to see results in 1 to 2 weeks from search engines and directories.
We will provide a positioning report and website log analysis report
after 1 month for you to see your ranking and visitor numbers from
the search engines and directories. Some search engines and directories
do take 6-10 weeks to index your site.
Question: What is Pay-Per-Click or Pay-For-Placement
You may have seen "Sponsored Listing" or "Sponsor
Matches" or "Sponsored Results" with a list of 3
or 4 web sites listed when you search on major search engines (ask-jeeves)
and directories (Yahoo). These top 3 or 4 results are supplied to
the search engines by our Pay-Per-Click/Pay-For-Performance partners.
Find out more about search marketing campaigns >
At present there are 3 major Pay-Per-Click providers in the UK
(Overture-UK, Espotting and Google Addwords) and maybe another 100
or so covering Europe and the US. All operate in a similar way which
is for a fee (from 5p upwards dependent on who else is bidding for
the keywords , the highest bidders get top positions) the fee is
charged to your account each time your listing is clicked. In return
for agreeing to pay the fee for click through's to your web site,
your listing is guaranteed a top 3 listing with in major search
engines and directories.
The advantages are that you can purchase multiple keywords/phrases
related to individual pages on your web site and create multiple
titles and descriptions similar to small adverts and only pay for
results. If you have a good Pay-Per-Click strategy in place that
includes having listing and landing pages optimised to gain maximum
conversions then Pay-Per-Click can be a very successful marketing
medium with an excellent return on investment.
Click here for more information
The down side is that without a strategy in place, you may end
up paying for lots of click through visitors but few conversions,
in addition other web site operators also bid with you for each
keyword. The end results is that the price you pay for each click
can be very variable. In addition when you stop paying, your listing
is dropped, Pay-per-click does have its place, but research shows
that search engines not paid listings are still very popular, which
is why some sites can be on page 2 of a search engine results page
and still receive good visitor numbers. In conclusion there is more
to being in a top position especially when you are paying for clicks.
Question: What is a Pay-For-Review
Pay For Review programs are operated mainly by directory based search
engines (e.g. Yahoo). Directories which are edited by humans. Generally,
directories contain higher quality sites, they charge a fee to you
to review your site for possible inclusion, and providing your site
works and has content that is not offensive you are likely to be
accepted. However being in a directory is not a guarantee of achieving
a high ranking for your keywords, you will still need professional
optimisation to achieve a high ranking under specific keywords,
plus once you are in, it's almost impossible to change your listing.
Question: What is a Pay-For-Inclusion
Answer: Pay For Inclusion programs are now becoming
wide spread on search engines including fast/all-the-web, lycos,
Altavista. The principle way pay for inclusion programs operate,
is for a yearly or 6 monthly fee per URL (e.g. each page). The fees
range from £25 to £40 per URL. For this fee the URL
submitted will be included in regular spider visits (software that
visited your web site and indexes the pages) and re-spidered/indexed
from 2 days to 1 month. The advantages are that your web site pages
are guaranteed inclusion within the search engine and that your
listing will always be up to date.
The disadvantage of Pay-For-Inclusion is that there is no guarantee
of ranking for your keywords or site, just inclusion with the other
2 billion pages, plus search engines incorporate a number of calculations
also known as algorithms to rank and index pages. The algorithms
are a closely guarded secret and specific to each search engine.
They are in place to benefit the clients, which are surfers like
you and me to deliver us relevant pages in response to the keywords
we enter, to obtain high rankings in pay-for-inclusion search engines.
It is highly recommended that you employ the services of a professional
search engine marketing company.
Search Engine Marketing (SEM)-why do I need
With SEM, you are paying for know how, research and abilities. With
a good Search Engine Marketing Strategy in place we can leverage
Pay-Per-Click, Pay-For-Inclusion and Pay-For -Review services within
your budget to build you long term results. making sure your products/services
are in front of your target market and that you receive an above
average return on your investment SEM is about marketing.
Search engines optimisation has been developed to insure your web
site pages are found by multiple keywords/phrases related to your
products/services in both directories and search engines, with titles
and descriptions that ENTICE visitors to click, with monitoring
of results both visitor numbers, keywords/phrases used and search
Your ranking/positions on search engines can change on a regular
basis. The reasons are that each day millions of additional pages
are being added. some of these will be your competitors. In addition
search engines do change their algorithms, plus keyword/phrases
that surfers use can change. A professional search engine marketing
company will monitor your competitors, your visitor logs and your
search engine positions using a 7 point 360degree process information,
data selection, data analysis, strategy, plan, action, monitor and