Search Engine Marketing What Is It?

Business Website Marketing UK - Making The Web Work

Just ask yourself, your clients or business associates, how they find information or buy products or services on the web. Research shows that the main ways millions of web surfers find web pages are:

  • Search engine listings (e.g. Google, MSN, Ask Jeeves) Directories (e.g. Yahoo)
  • Links from other Internet sites or type the www.name in direct

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Discover your website's £££'s potential !

Free Report

Start making the web work with an absolutely free search engine marketing analysis report for your website, worth £50. The report includes demand for your product/service and valuable tips and advice. plus a quality audit of your website. Discover your website's potential today !

Order your FREE search marketing report >

Click to request a quote to market your website

Search engine marketing - it's about building predictable long term results from your website

Generating you, results to increase your return on investment. Results measured not by search engine ranking alone, but more importantly visitors that click your web pages to:

  • Fill out an on-line enquiry form
  • Make a purchase
  • Call you by phone
  • Subscribe to your newsletter etc

Accountable marketing

Visitors, enquiries and sales, not technology. Today search engine marketing is not a luxury, it's a business requirement. Search engine marketing correctly practiced, is a process using powerful proven techniques, software tools combined with strategies. Our objectives are to optimise your website pages to entice search engines, directories and visitors , then proactively promote your optimised website pages to obtain maximum visibility via the three major web site traffic drivers and monitoring the results:

  • Search engines (e.g. Google) Directories (e.g. Yahoo)
  • Pay-For-Performance/Pay-Per-Click advertising
  • Links from other Internet sites/pages
Search Engines mean business

Over 80% of UK users like search engines
Search engines are the leading way users in the United Kingdom find web sites. 81% said search engines helped them find sites. Following links was the next most popular method (59%).
Source:Forrester Research

Over 297 million active internet users
Active internet users UK 20.953, World Wide 297 million, English speaking 170 million
Source: Nielsen//NetRatings March 2004

The market

UK e-commerce exceeds £18 billion a year
UK-e-commerce sales up 62% exceeding £18 billion in 2001 according to The Office of National Statistics

Over 300 million searches a day
Average daily searches exceed 300 million across the top 10 search engines and directories Source:JupiterMedia Matrix July 2002

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