Website Audit

Website Audit - where your website pages are now

Before we start your business web site marketing campaign. We work with a copy of your web site plus your website log files, and apply a step by step proven holistic process to analyse your existing web site pages, including site structure and visitor behaviour patterns, links and other factors. This allows us to create a benchmark starting point and develop a web site marketing strategy with a detailed plan for action designed specially for your business website. The audit includes:

• Web site briefing - one-to-one to discuss your company, its products/services, target clients, service area and your business web sites objectives - sales/leads/brand awareness/e-mail list building and your budget
• Click through tracking and calls to action analysis - using sample data from your existing weblog files we will analyse your web site visitors and report on the 3 key web site traffic sources (search engines, referrers and campaigns) including sales conversion rates to create a benchmark to improve on. The example below shows apples are popular with visitors and bananas may need reviewing
  Fact: good navigation with effective calls to action gets results
• Your current visibility/competitor analysis - report on your web site pages visibility including how many pages you have indexed on major search engines/directories and details of your on-line competitors
• Technical appraisal/report - quality audit including page download times - HTML coding - check for broken internal and external links - spelling errors plus more
  Fact: visitors and search engines prefer fast loading error free pages
• Effective site structure - how well organised your site is to allow search engine "spiders" and "crawlers" to index your site - we will suggest solutions and workarounds for any problems discovered
  Fact: search engines only read and index text not images
• Links analysis - report on the number and quality of incoming links you have to your business website
  Fact: incorporating a links strategy can dramatically increase your qualified visitor numbers
• Demand analysis - the demand for your products/services on the web measured by keyword and search term demand

Following the web site audit/evaluation we will provide an honest report for you and suggest any changes that may be required and why. We will also develop a search engine marketing strategy to meet your business website needs and objectives. We can work with you or your marketing department or web site designers/developers.